The Ultimate Guide to Reseller Positioning
The world does not need another "Me-Too" VAR. Too many channel resellers still go to market with undifferentiated value propositions that are simply not compelling to Buyers. Part of the reason is that resellers struggle to carve out their place in the world, and then stick to it.
This channel management white paper has been written specifically for Vendor channel management teams and VAR executive leadership. Packed full of statistics and tools, it is a practical guide that can be used to have an immediate impact on the company and its strategic positioning. Enjoy!
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