The world does not need another "Me-Too" VAR. Too many resellers still go to market with undifferentiated value propositions that are simply not compelling to Buyers. Part of the reason is that resellers struggle to carve out their place in the world, and then stick to it.
This white paper has been written specifically for Vendor channel marketing teams and VAR executive leadership. Packed full of statistics and tools, it is a practical guide that can be used to have an immediate impact on the company and its strategic positioning. Enjoy!
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